tag:blogger.com,1999:blog-4570913049660597918.post105461916168185473..comments2024-03-16T00:32:59.230-07:00Comments on Marketing in India: Distribution Equity and the leverage it providesRajesh Aithalhttp://www.blogger.com/profile/16539468807540425685noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-4570913049660597918.post-37929239497432691502009-12-10T03:55:50.477-08:002009-12-10T03:55:50.477-08:00you have a nice site. thanks for sharing this reso...you have a nice site. thanks for sharing this resources. keep it up. anyway, various kinds of ebooks are available here<br /><br />http://feboook.blogspot.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-52811537817027532972009-12-07T02:49:33.505-08:002009-12-07T02:49:33.505-08:00Yes, a much needed area to focus.DE can prove to a...Yes, a much needed area to focus.DE can prove to an valuable tool to leverage on the vast heterogeneous rural Indian market as by this firm are able to effectively utilize its relationships with the distribution channel partner to create and market its products as is being done by many established FMCG players as Dabur, HUL etc.Kiranhttps://www.blogger.com/profile/12701786432592159834noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-12724715258564373042009-12-03T00:52:57.655-08:002009-12-03T00:52:57.655-08:00More than anything, a proper DE (which comes from ...More than anything, a proper DE (which comes from a robust distribution system in place) is the actual asset for any FMCG player. <br /><br />Sir, you can write more posts on issues pertaining to Distribution... we very often look at only the glitz and glamorous side of marketing (i.e. branding). Marketplace issues are usually put on the back burner.Parthahttps://www.blogger.com/profile/08344539015028209207noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-80589553159200146192009-11-28T16:10:14.750-08:002009-11-28T16:10:14.750-08:00Channel relations management, taught at school wou...Channel relations management, taught at school would be very close to DE.Inquisitivehttps://www.blogger.com/profile/04252698898965195927noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-88877578607371114572009-11-28T00:55:03.942-08:002009-11-28T00:55:03.942-08:00Very nice observation, and this has been existing ...Very nice observation, and this has been existing for a number of decades I guess. Very true for Soft drink companies which have made investments in the market through the chilling equipment.Ankit Dhingrahttps://www.blogger.com/profile/11663825091421528044noreply@blogger.com