tag:blogger.com,1999:blog-4570913049660597918.post3760372637784538000..comments2024-03-16T00:32:59.230-07:00Comments on Marketing in India: Paras Pharma Succeeding Through SegmentationRajesh Aithalhttp://www.blogger.com/profile/16539468807540425685noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4570913049660597918.post-18451933753997999112012-01-16T00:50:59.933-08:002012-01-16T00:50:59.933-08:00Itch Guard Anti Fungal Cream Used to Relief from I...Itch Guard Anti Fungal Cream Used to Relief from Itching & Inflammation in Skin.For quick relief from INTERTRIGO inflammation and itching of skin between folds of inner thighs, waist, buttocks, underside of breasts and armpitsItch Guard Creamhttp://www.indianherbcare.com/itch-guard-cream-p-3481.htmlnoreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-58318179796658476612007-10-21T13:43:00.000-07:002007-10-21T13:43:00.000-07:00Yes, I agree that Moov's sucess if more significan...Yes, I agree that Moov's sucess if more significant as it had strong competition to content with. The significance of differentiation comes out in the context of competition. If you have products which are category creators like iPod (you could perhaps include Krack here) then maybe one need not worry much about differentiation, but in most cases we are either entering markets which have well established players, or competiting in those markets and thus the increased importance of differentiating your offer.Rajesh Aithalhttps://www.blogger.com/profile/16539468807540425685noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-71239101834276620782007-10-21T13:34:00.000-07:002007-10-21T13:34:00.000-07:00As you mentioned in the class, Paras has a great p...As you mentioned in the class, Paras has a great positioning strategy, especially with regards to Krack and Moov. I feel Moov was the tougher one because Iodex was the leader and they had to target where it hurts - the pain factor. All of their ads emphasized solely on the pain relief factor. When you were telling us in class, I realized how Moov had hit Iodex. Even I saw that shift happen in my household because for therapeutic relief, one had Amrutanjan... So Moov was a better option as compared to iodex for pain-relief...IIM ka Sarkari Babuhttps://www.blogger.com/profile/07570467306859772979noreply@blogger.com