tag:blogger.com,1999:blog-4570913049660597918.post4488596724341445828..comments2024-03-16T00:32:59.230-07:00Comments on Marketing in India: Moving beyond sachets to products for rural massesRajesh Aithalhttp://www.blogger.com/profile/16539468807540425685noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4570913049660597918.post-56433239946417120162010-04-27T23:27:39.129-07:002010-04-27T23:27:39.129-07:00I did not know about such initiatives, thanks for ...I did not know about such initiatives, thanks for sharing the info. I'm an observer of rural environment and I completely agree with you, still companies are far from coming up with real solutions for rural consumers' needs for instance shampoo (in a sachet) creates a lot of foam, for 60% villages facing the water shortage, how much feasible these products are, remains a question in front of FMCG giants.<br /><br />Thanks,<br />Richa s Vyas<br />(Fellow of MDI Gurgaon)Richahttps://www.blogger.com/profile/15698642526135328000noreply@blogger.com