tag:blogger.com,1999:blog-4570913049660597918.post6922499408512927138..comments2024-03-16T00:32:59.230-07:00Comments on Marketing in India: Motorola Mobile India and US MarketRajesh Aithalhttp://www.blogger.com/profile/16539468807540425685noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4570913049660597918.post-39265229995769319232007-10-24T18:03:00.000-07:002007-10-24T18:03:00.000-07:00Motorola have made their presence felt in the Indi...Motorola have made their presence felt in the Indian market by banking on the "cool" and "hip" factor of their phones. It's time that they concentrate on the features and oneness with Indian consumers in order to make any inroads into the share of Nokia.<BR/><BR/>India does not have the same number of brands as the US. the limited size in terms of the brand numbers makes the double-branding effect insignificant here. Thats where the consumer approach of both the countries differ.IIM ka Sarkari Babuhttps://www.blogger.com/profile/07570467306859772979noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-67289335628026971682007-10-24T17:59:00.000-07:002007-10-24T17:59:00.000-07:00Al Ries was a bit too critical of that, but he had...Al Ries was a bit too critical of that, but he had a point. In the USA where most of the brands originate, Motorola and Razr seemed to be two differrent brands. It was a case of "double-branding" as put forth in another Al-Ries report about GM. Yesterday, Motorola came to the campus and the way the presentation went, it was obvious that Motorola were still concentrating on the "Tech Capability" of their phones and not on their robustness (something that had attracted consumers to use many Nokia Phones). Once they start to market it more better and collaborate with GSM suppliers, they have a long way of becoming no.1...IIM ka Sarkari Babuhttps://www.blogger.com/profile/07570467306859772979noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-15105015525139964132007-10-24T17:58:00.000-07:002007-10-24T17:58:00.000-07:00This comment has been removed by the author.IIM ka Sarkari Babuhttps://www.blogger.com/profile/07570467306859772979noreply@blogger.com