tag:blogger.com,1999:blog-4570913049660597918.post7431948253433339176..comments2024-03-16T00:32:59.230-07:00Comments on Marketing in India: Marketing Durbales in Rural Areas...........Rajesh Aithalhttp://www.blogger.com/profile/16539468807540425685noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4570913049660597918.post-81129212772693116412007-10-12T12:12:00.000-07:002007-10-12T12:12:00.000-07:00yes, convincing the retailers to push the products...yes, convincing the retailers to push the products would be a good idea, especially knowing the influence that he would have on the purchase decision,but one thing which would come in the way would be the fact that when one accesses the small towns and rural areas one has to do it through more of the wholesale network, because it is not economical for either the company nor the dealer to have an exclusive relationship with one company. And these wholesalers or multi brand outlets would be selling many brands and convincing them to promote only your brand would be difficult.<BR/><BR/>Pricing is a significant issue and one way in which people have tried to tackle it in rural areas is by reducing the per-use-cost rather than the total cost of the product. An example for this is the introduction of sachets in shampoos. Could something similar be thought in case of cement, trying to reduce the cost of his one time use knowing that he buys it in stages???Rajesh Aithalhttps://www.blogger.com/profile/16539468807540425685noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-17125771599568367702007-10-12T02:24:00.000-07:002007-10-12T02:24:00.000-07:00Dear Sir,I agree that word of mouth plays an impor...Dear Sir,<BR/>I agree that word of mouth plays an important role in promotion in rural areas. Adding to this point, the retailers could be convinced about the benefits of the product through demonstrations. When the retailer would further promote the product it gives more credibility than direct promotion by the company, because the retailer is one among them, so villagers would believe him. Also, the price sensitivity of the consumer, specially in rural areas should be kept in mind.<BR/><BR/>Priyam <BR/>Sec DPriyamhttps://www.blogger.com/profile/05242026758719306112noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-16120270275714611562007-10-10T12:20:00.000-07:002007-10-10T12:20:00.000-07:00yes, and also if the company could get into the go...yes, and also if the company could get into the government sponsored projects, then it could gain an entry into the villages. Supplying them would be much easier than to the villagers directly. And once you have some presence in the villages it could be leveraged to create brand awareness, through what you have suggested painting on common places in the village like the Wells, schools....Rajesh Aithalhttps://www.blogger.com/profile/16539468807540425685noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-30786634518115548742007-10-10T09:55:00.000-07:002007-10-10T09:55:00.000-07:00the cement company can showcase the ability of the...the cement company can showcase the ability of the cement by joining hands with the distict collectorate and sponsor the renovation of the schools there. it can also cement the sides of the well. these can also be used as advertising mediums...Ahmedabadhttps://www.blogger.com/profile/04265569057574495019noreply@blogger.com