tag:blogger.com,1999:blog-4570913049660597918.post8235611500060992045..comments2024-03-16T00:32:59.230-07:00Comments on Marketing in India: Jet Airways Strike Customers pay the price...Rajesh Aithalhttp://www.blogger.com/profile/16539468807540425685noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-4570913049660597918.post-82954203704186850312009-09-10T03:53:58.955-07:002009-09-10T03:53:58.955-07:00@Syamant, yes the idea of strike is itself being s...@Syamant, yes the idea of strike is itself being seen as a easy way to solve outstanding issues, without any thought on the travelers, which is to large extent cultural. A few days back it was the companies now the pilots...<br /><br />Even today, the discussion revolves around whether Mr Goyal would be the first one to blink or the pilots..Rajesh Aithalhttps://www.blogger.com/profile/16539468807540425685noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-47469255756022683972009-09-09T05:53:38.574-07:002009-09-09T05:53:38.574-07:00@Rajesh The strike which was called off ..
http:/...@Rajesh The strike which was called off ..<br /><br />http://economictimes.indiatimes.com/News/News-By-Industry/Transportation/Airlines-/-Aviation/SpiceJet-pulls-out-pvt-airlines-strike-call-losing-steam/articleshow/4849074.cmsSyamanthttp://futurechat.in/members/syamant/noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-20590470328764456442009-09-09T05:48:13.154-07:002009-09-09T05:48:13.154-07:00@partha the Wikipedia entry on Jet Airways also sa...@partha the Wikipedia entry on Jet Airways also says that they were ranked just below Singapore Airlines as the world's best long haul airline , though the source is not clear. We have to wait and watch on how the Jet manage the crisis ....<br /><br />@Syamant, with the increased reach of digital media and mobile, they could have been put to much better use than . I have also had a chance to browse through the book 'Brands Under Fire', but not as thoroughly as you have done and I think people at Jet should also read it...<br /><br />I am not very clear on the legitimization of the strike issue, by leadership do you mean company or outside?Rajesh Aithalhttps://www.blogger.com/profile/16539468807540425685noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-39768517342843974362009-09-09T04:53:38.335-07:002009-09-09T04:53:38.335-07:00I had the following observations
1. The use of d...I had the following observations <br /><br />1. The use of digital could have been better eg on company site, social sites etc and actually even on email and mobile to JP customers atleast.<br /><br />2. The Book, Brands Under Fire , had detailed some thoughts about a brand in such a situation.. I had made some notes from it..<br />http://futurechat.in/notes-from-brands-under-fire/<br /><br />3. The other aspect is somehow there has been a legitimisation of the strike culture by the leadership. If one were to look at how airline leadership had spoken of a national strike very recently. So the bigger challenge is now the cultural part within the organisation...<br /><br />Would like your thoughts..Syamanthttp://futurechat.in/members/syamant/noreply@blogger.comtag:blogger.com,1999:blog-4570913049660597918.post-39653691330730002362009-09-09T04:41:40.148-07:002009-09-09T04:41:40.148-07:00Very truly said... The impact could be huge but at...Very truly said... The impact could be huge but at the same time Jet also has an opportunity to differentiate itself from others...<br /><br />Although cancellation of all flights is a big thing, I feel proper coordination with other airline operators and clear & customer friendly communications to the passengers in the airports would go a long way in preventing the brand from getting hurt. <br /><br />Keeping this episode aside, I have got feedbacks from a lot of passengers saying that Jet's services are very good.. In fact some of our class mates who went to Singapore and had traveled in both Singapore Airlines & Jet Airways told me that Jet was actually better... Now, that might have been an overstatement but if they managed to get even close, then that was a big thing for Jet... Overall, Jet has been able to create two distinct identities in the form of Jet Airways & Jet Lite...Parthahttps://www.blogger.com/profile/08344539015028209207noreply@blogger.com