Indian Market - Is the Elephant running?

The first blog on marketing in India is driven by fact and figures which I have been reading in the newspapers lately. We are in the middle of the festive season, which begins in September with Ganesh Chaturthi and other festivals and runs till end Jan including Christmas and New Year. This is the time where most of the promos, new product launches are packed in and sales people across the country keep their figures crossed to reach their sale targets. But this October we have seen phenomenal sales figures, though the monthly figures are still trickling in , a sample of the sales of few brands and comapnies,

Nokia sold 4 lakh handsets on 19th October, which is it's highest record sales that the company has achieved anywhere in the world. In total all mobile companies put together have added over 6.6 million subscribers in October, compared with a total 1.6 million subscribers in 2000.

Coming to another brand, ALTO of Maruti sold 22,294 units in October, which is a record sales for any model and make in India. The overall industry growth was also very good the mini and compact cars grew by over 19%, vis-à-vis the same period last year,

In the two wheeler segment , most of the motorcycle manufactures have seen good growth in October , most of them have seen a growth of more than 20%. Hero Honda alone has sold over half a million two-wheelers in October, which is record even for the world's No.1 two-wheeler company.

I can go on and on for different brands and segments, but the point is that we are entering a phase of unprecedented growth and challenges for Indian Marketers. The blog will try to bring the readers updated with the latest development and changes in the Indian market place.