Marketing in India

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples...

In the last decade we have seen many new categories capture the imagination of the Indian consumers Green Tea, Olive Oil, Oats.... The othe...

Saw the poster being hung in one of the bigger railway stations and the photo should itself explain how difficult it would be to go beyond t...

I have always believed that among the four Ps of marketing "Placement" is a unique challenge in India, and companies which have b...

There have been two phases of ecom revolution in India, The first phase was ecom 1.0 the first time internet and ecommerce was started in...

Saw this interesting board in the market yesterday.

Recently had the chance to visit a village which was into production of products out of Bamboo. Each house was specializing in some product...

I have been reading a lot of reactions on the banning of Uber in New Delhi after the unfortunate happening. I would agree that there would ...