Wednesday, August 22, 2007

Rural Banking Intitiaves - Kisan Credit Card


Banking service is an among the essential services needed by rural consumers. Traditionally it is the village money lender who has been fulfilling this role . The interest rate charged by the money lender would be very high leading to chronic indebtedness of villagers. Credit at reasonable rates of interest is essential for the village economy to grow and enable them to join the Indian growth story. Farmers have their specific credit needs which are tied-up with their farming cycle and festivals and functions.

Over the years many initiatives have been started by banks and other institution's in which Micro Credit has been one which has received a lot of public attention.This post would not focus on micro finance , but would rather focus on the initiatives taken by public sector and private banks in mainstream banking. One initiative which created a lot of news a few years back was the introduction of low cost ATMs, but it's scaling-up is taking more time than anticipated. Both IITB and IIT M had developed their prototypes, with the idea of providing connectivity through existing ICT initiative replacing cards by using biometric identification. Maybe the idea needs time before it can be scaled up.

One of the initiatives is considered to be a success is the Kisan Credit Card launched in 1998-99. In the initial five years of the programme itself the close to 435 million cards were issued with credit disbursals of Rs 1,11,459 Crore.The main feature of KCC that it was initially meant for timely short term credit needs of farmers and the credit delivery mechanism was simplified and made flexible . The farmers were provided crop loan, later on the scope was extended to term loans for agriculture and allied activities and a reasonable component to meet the consumption needs. Though the KCC has the word card in it, but it was essentially a passbook given to the villagers like as is the case with normal bank accounts.

The latest in rural banking is the smart cards.........

3 comments:

  1. Well if it is implemented properly then why the hell the poverty rises all the way over the sky.Read the study given in this url-http://in.ibtimes.com/articles/20070813/majority-of-working-indians-earning-less-than-50-cents-a-day-study.htm
    these and all nothing more than an eyewash where it would put some section of the society interested to reveal the opportunities that are untapped by the marketers.
    Have you read news item posted in ibnlive.com about the suicide of a family that happened in orissa (im not sure about the state). If it is the case then why so many suicides had happend in AP in the last 5 years or so.

    whenever the GOI launches a particular scheme for the benefit of the rural people, it is not reaching that the segment completely in between so many things had happen to loot some portion of the money until it reaches the beneficiary.

    GOI has to ensure that watever the investment invested on rural people to be reached over the real beneficiaries not in the hands of bereaucrats.

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  2. Thanks for this useful blog, I found it informative and hope for more blogs in future from you like this. Four square media is the best agency of outdoor advertising service and we have many types of outdoor services like rural wall painting advertising, digital wall painting advertising, hoarding advertising, metro advertising, and auto-rickshaw advertising. Four square media based in Delhi NCR and we are in the top ten agencies of outdoor advertising in Delhi. Our charges are lower than other service providers of outdoor advertising.

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