The much awaited 1 lakh car of Tata's would soon be launched and this is generating a lot of buzz in the media . The company has managed to keep the details of the project under wraps and the Chairman Ratan Tata himself is supposed to be personally looking into the project. This sort of hype and buzz creation helps in a new product launch. The latest information which is supposed to have leaked is that the car would have a rear engine and also sport the world’s first 800 cc, turbo-charged, CRDi diesel engine. The company is working on two engine options for the Rs 1-lakh car. The petrol version with a 600 cc engine will debut first in 2008. The diesel version will follow later, probably in 2009.
As we get nearer to the launch we will keep getting more information and details about the car. It is not only people like me and you , but automobile manufacturers across the world are keenly watching..................
Previous Post on the 1 Lakh Car
I have a small piece of info on the 1-lakh car. It was never meant to be a 1-lakh car in any case. After they had actually talked abt it, in one of the press reviews, one reporter called it the one-lakh car project. Actual TATA estimates were close to 1.8 lakh. But after the popularization of this concept, RATAN TATA himself told his project fellas to go for the 1-lakh mark. for this, they had to make lots of changes in the car design...
ReplyDeleteRatan Tata told this himself in an interview in Business Today a few months ago...