Thursday, January 24, 2008

Market Update 24.1.08

An update on the links for the week

Strategist this week is focused on cars with a story on Nano, and an attempt on deciphering Hyundai's strategy in introducing i10.

It also carries Airtel's attempt to create a iconic brand...

Brand Equity

British Airways and it strategy for openskies, Link

Coca Colas New Packaging Design, Link


Brand line of Business Line has a very good article on the need for marketers to customize thier products regionally in India , link

And also an update on the latest strategy of Kellogg's in India

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