An update on the links for the week
Strategist this week is focused on cars with a story on Nano, and an attempt on deciphering Hyundai's strategy in introducing i10.
It also carries Airtel's attempt to create a iconic brand...
Brand Equity
British Airways and it strategy for openskies, Link
Coca Colas New Packaging Design, Link
Brand line of Business Line has a very good article on the need for marketers to customize thier products regionally in India , link
And also an update on the latest strategy of Kellogg's in India
Hi - Looks like you have a typo on Date :)
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