Pay Commission Bonanza for employees and implications for marketers

Spiraling inflation......

Auto sales down ..........

Growth rate might slow down.....

After a series of bad news now we have a good news, from marketers perspective, the government yesterday approved the 6th pay commission report, Link

Which essentially means Rs 12561crores ($2.9 Billion) for year 2008/9 plus Rs 18060 crores into the hands of over 50 lakh government employees.

And a large proportion of this money would be spent in purchase of big ticket items, consumer durables, cars, property....

Many companies have been eying this surplus which would be there in the hands of 50 lakh consumers.....