Most of us think of marketing in the context of soaps , toothpaste ...and so on, but the concept has much wider applications, when this idea was first mooted by Kotler and Levy in the late 60's it met with a lot of resistance, but then over the years the idea has been very well accepted,......
A recent exmaple of how various elements of marketing have been put to use to promote the usage of condom has attracted a lot of attention. The mass media campaign of BBC World Service Trust in its last phase has introduced a mobile ring tone, " condom a cappella" which has become a instant hit not only in India but world wide. The ad associated with the campaign
A visit to the website http://www.condomcondom.org/ gives a good overview of the overall campaign. This I think is a very good example of the varied application of marketing ....
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It was a great way to use marketing for social causes in a effective way such as this... The previous Nirodh ads were effective, but this one will surely make a difference...
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