Tuesday, February 17, 2009

Pizza Hut in India - Localisation of Menu and Communication

We have come a long way from the initial days when some of these fast food giants like KFC were attacked, to the situation where no mall in the country is complete without the presence of these food outlets. Though many of them made their initial entry with their international menu but today after staying here for many years their menu has changed to serve the Indian palate.
First among them was McDonalds which changed its kitchen and menu to suit Indian tastes, on which I have written earlier too, link. But the same is being followed by Pizza hut , a look at their menu shows us how many special exclusive Indian pizzas they have , for vegetarians they a host of Panner offerings and for Non-vegetarians the Kabaab and Chicken Tikka Pizzas.
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2 comments:

  1. UnknownMarch 19, 2009 at 1:08:00 PM PDT

    And the Pizza Hut is also coming up with a direct attack on Dominoes. The opening up of PHD (Pizza Hut Delivery) is clearly a frontal attack. The PHDs are sometimes opened just in front of a Dominoes counter (what can be more blatant!).

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  2. pawanJuly 29, 2010 at 6:41:00 AM PDT

    Pizza Hut is always a great place for fast food lovers and I also like it. Pizza Hut is a big brand in fast food industry and working successfully around the world. It is the the best place to give treats to family & friend and celebrate any special occasion. Indian Restaurants

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