I have been sort of following up on 25 year celebrations on Maggi Noodles in India, and in the Sunday Times of India saw the print ad which sort of follows up on the Meri Maggi theme where consumers write back on their own stories with the brand, a very good way of bringing out how consumers have developed a very close bond with the brand in the last 25 years. The campaign has a 360 degree coverage , spanning web, OOH, TV , Mobile and newspaper. Thought will share the print ad with my readers,
My earlier post on Maggi Noodles, Link
exactly... marketing strategies as such work really well..
ReplyDeletethey've indeed managed to create that strong bond.. :)
I felt it was a real good example of how to create that bond..
ReplyDeleteThanks
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ReplyDeletei was just going through the maggi fansite, www.meandmeri.in, and saw that people from all over the country have poured in their memories of maggi...amazing how something like maggi is common all across the nation and that too for 25 years now.
ReplyDelete@Dominique. even more surprising is that product is so alien to our taste? In the context 25 years back and today children even want maggi in their tiffin boxes :))
ReplyDeletehuge strategy for the huge brand..gud goin maggi
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