Celebrities and their contracts, Vijender Singh and Saina Nehwals enter multi-crore contracts...

In my earlier posts on the topic I had written how marketer had started looking at using celebrities endorsements better by tie-ing up with the celebrity beyond advertisements to other activities which he is involved in, and improving product placements link

I have also been against the limited imagination that marketers have had in picking and choosing celebrities, sticking to a limited number of people out of Bollywood and cricket. Infact the day Abhinav Bhindra won the gold in Olympics I had written about the possibility of him getting a endorsement in the tune of at least a couple of crores. The latest data from Business Standard shows that after almost of year, he is getting contracts worth a crore a year, but the surprise is Olympic bronze medalist Vijender Singh who has become one of the country's highest paid non-cricket sportsman, with an estimated contract in the tune of 2-3 crores (though Infinity which is currently managing Vijender Singh is said to have objected against the new deal with perpect, Link)

Though the cricketers are commanding much contract fees, but the trend is encouraging and the fact that we have started working with celebrities beyond cricket and bollywood is a positive trend, As it helps break the clutter and also hopefully encourage youngsters to take up new sports ...??