I was watching a small kid , not more than three year sitting on a typical stool in a McDonald's restrurant, waiting paitently for the Happy Meal being brought by father. The photo above was taken there which shows that the place is almost full, and the fact is that a large number of these customers are young kids who are coming more and more regularly to these joints . With almost 20 years after the first reformist budget we can see the impact of opening up of the economy, for many of these players have done the waiting period and will plan for rapid expansion in the next decade.
But apart from the growth that these Macs and Pizzas vendors can would look forward to , I was thinking about what would that small kid prefer to eat when she grows up? My guess is that the generation would grow up on Burgers and Pizzas and continue to patronize it heavily, which is a very happy situation for these companies, especially within home markets either saturating or becoming more and more health conscious...
ad companies have yet to explore the indian eatery market. the only ad which features an indian snack (pani puri) has this overweight woman being chased by the vendor while he rattles off the unhealthy qualities of similar snacks. will McD or KFC ever publicize the fat content of their fries and burgers and fried chicken? Col Saunders' 11 secret herbs and spices do not list fat as one of them. PizzaHut or Dominos will give up the proverbial ghost before they print the calories each pizza contains on their delivery boxes. no prizes for guessing what the future generations in india will consume ad infinitum (ad nauseum?)
ReplyDeletead companies have yet to explore the indian eatery market. the only ad which features an indian snack (pani puri) has this overweight woman being chased by the vendor while he rattles off the unhealthy qualities of similar snacks. will McD or KFC ever publicize the fat content of their fries and burgers and fried chicken? Col Saunders' 11 secret herbs and spices do not list fat as one of them. PizzaHut or Dominos will give up the proverbial ghost before they print the calories each pizza contains on their delivery boxes. no prizes for guessing what the future generations in india will consume ad infinitum (ad nauseum?)
ReplyDelete