Marketing in India

Observations and Insights into branding, product, distribution and promotion issues related to Indian Markets.

Thursday, September 2, 2010

Link to my article in Economic times on Managing Customer Expectations

Sharing the link to my article in Economic times on Exceeding Customer Expectations, Link

Rajesh Aithal at 9:25 PM

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About Me

Rajesh Aithal: Associate Professor of Marketing at IIM Lucknow. Interested in the areas of rural marketing, retail & distribution and social marketing issues in India.

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