Friday, October 29, 2010

Road side vending of Tea and Coffee

Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...

People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....
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4 comments:

  1. Aashish SoodOctober 30, 2010 at 2:03:00 AM PDT

    Loved the post...and the concept as well! That is the kind of innovativeness that we need!!!

    BTW... you posted after such a long time! Why so?

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  2. Shishir KannanthaOctober 31, 2010 at 9:13:00 AM PDT

    Healthy competition. How much it cost for a cup?

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  3. sanket pandeDecember 4, 2010 at 10:44:00 PM PST

    maybe the vendors in trains too innovate on these lines.can say goodbye to carrying buckets in their arms with soft drinks and mineral water bottles,carrying tea decanters.say a narrow trolley with wheels or a carrier strapped around the waist or on the shpulders.some things just dont seem to evolve.

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  4. UnknownJanuary 31, 2011 at 8:43:00 AM PST

    This is awesome..Taking the competition and innovation to the next level..

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