Wooden Toys & Handicrafts : Disappearing

chanpattana toys

The basic logic behind segmentation is that there is heterogeneity in demand and  there would be demand for products /services across the value spectrum. But then today in many categories we can see mass manufacturing over-weighing this logic, we can see that happening in the case of traditional handicraft products, products made from clay, wooden toys.

The list is very long , and some of these products have even disappeared and for those which are still around you have to search for them as they have been substituted by cheap Chinese products. I have nothing against cheap Chinese stuff, I do realize that they do offer a value proposition for many of us. But my issue is that many retailers and even manufactures have abandoned the little high price reasonable quality (LHPRQ) platform in the market. They have started believing that only cheap (many a times low-quality) offering is the only offering which the consumer is interested in.

I also realize that with the advent of these 'cheap' products the market for the LHPRQ products must have shrunk, but if one is willing to wait out there would be a lot of consumers who would after some time look for better quality products. And in the meanwhile you would always have your loyal followers...