Observations and Insights into branding, product, distribution and promotion issues related to Indian Markets.
Wednesday, April 2, 2014
Product Innovation for Indian Markets - LG Evercool Refrigerator
Wanted to share this ad many months back,when I first saw the ad...
Another example of Innovation for Indian consumers. For most of the tier-II city residents in the country this feature "Longest Cooling During Power Cut" makes a lot of sense...
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