Marketing in India

Observations and Insights into branding, product, distribution and promotion issues related to Indian Markets.

Sunday, October 5, 2014

For the last few days I have been seeing full page ads , these were the ones which were put up for the Swachh Bharat Campaign

Rajesh Aithal: Associate Professor of Marketing at IIM Lucknow. Interested in the areas of rural marketing, retail & distribution and social marketing issues in India.

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