Tuesday, December 9, 2014

Uber - throwing the Service Provider Away with the ....

I have been reading a lot of reactions on the banning of Uber in New Delhi after the unfortunate happening. I would agree that there would have been fault at Uber's end in verifying the Driver but does that mean that we will ban the service.

Let us come to the basic issue , why is suddenly that one finds these app based services becoming popular across cities in the country, first is the poor state in which our urban transport infrastructure is in. Second, is that the other formats of public transport like Auto or Cabs are very expensive and one has to rely on the whims and fancies of the drivers to reach your destination,. Anyone who has travelled in a Auto in Chennai or Bangalore will testify for that.

I was reading an article in the TOI in which the author lamented the fact that the incident had snatched away the sense of security which women use to have when one travelled through these app based services.

In terms of the verification process, we all know that how difficult it is to get a genuine verification from a authorities and the other way round too...

I think the solution does not lie is just banning these services but to reflect back on what processes can we have in place where the verification processes are more reliable and of course the overall safety levels improve....


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  4. Great insights! The shift in power from service providers to platforms like Uber is definitely reshaping the entire gig economy. One interesting angle here is how Auto Branding could empower individual drivers to build their own reputation and visibility, rather than being completely overshadowed by the app's brand. It would be great to see a future where platforms support service providers in developing their own brand identity while still benefiting from the broader network. Thanks for sparking this important discussion!

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