Visited a Mela organized around Dussehra, photos to tell the story...
Monday, September 28, 2009
Tuesday, September 22, 2009
When one talks about retail most of us would start thinking about the plush interiors of an air-conditioned large format retail outlet. But in India the diversity in retail is very high. A few days back I saw this retail option , where VCDs were being sold by a cycle push cart. Now this itself is not new, if you were to be in the ice cream business then push carts form a substantial portion of your retail reach. You can have them at strategic locations across the city, like India Gate in Delhi , in parks ...
But these push cart selling Moser Baer CDs and DVDs located near various shopping complexes in the city forced me think why would a company/distributor look them as an alternate means of reaching the consumers. And the company is the world's second largest manufacturer of optical storage media....
One of the reasons why they would have resorted to this would be looking at the buying habit of consumer buying movie VCDs and DVDs. They are low-priced Rs40/- for a CD and them 99/- for a DVD (appro.), and the company wants to offer a non-pirated and cheap option (pirated ones would be still cheaper). For that they have to be physically present in those places where consumers look for these low-priced VCDs and DVDs. And once the prices are low means the overall margins you can get would also not be very high, thus ruling out the expensive and time-consuming activity of setting up your own outlets, so that is where these push carts become a very good alternative way of reaching your consumers. You reach where your typical buyer would go looking for these kind of VCDs and DVDs and that too at a fraction of the cost of setting up your own outlets...
Even when Nokia initially came to India, they had to rethink the distribution channel strategy, because the typical consumer dealer network did not want to stock a category like mobile phones. They were used to handling larger bulkier products (with low pilferage)and were not willing to work with a new product which might require more hand holding and service issues. And thus Nokia had to look at the small mom-pop stores for stocking of their products, and rest is history...
But innovative alternatives of reaching customers would yield results.....
Sunday, September 13, 2009
In my earlier posts on the topic I had written how marketer had started looking at using celebrities endorsements better by tie-ing up with the celebrity beyond advertisements to other activities which he is involved in, and improving product placements link
I have also been against the limited imagination that marketers have had in picking and choosing celebrities, sticking to a limited number of people out of Bollywood and cricket. Infact the day Abhinav Bhindra won the gold in Olympics I had written about the possibility of him getting a endorsement in the tune of at least a couple of crores. The latest data from Business Standard shows that after almost of year, he is getting contracts worth a crore a year, but the surprise is Olympic bronze medalist Vijender Singh who has become one of the country's highest paid non-cricket sportsman, with an estimated contract in the tune of 2-3 crores (though Infinity which is currently managing Vijender Singh is said to have objected against the new deal with perpect, Link)
Though the cricketers are commanding much contract fees, but the trend is encouraging and the fact that we have started working with celebrities beyond cricket and bollywood is a positive trend, As it helps break the clutter and also hopefully encourage youngsters to take up new sports ...??
Wednesday, September 9, 2009
Friday, September 4, 2009
Brand Comm thru Cinema still strong in pockets in the country, case of Sumo Victa being promoted in a Bhojpuri Movie http://bit.ly/vWCoh
India is a sachet market, now OTC drugs are also planning to use the same route, http://bit.ly/X45ko
Nokia Music Store India http://bit.ly/SSJyv
Will Dish TV’s tie-ups help? http://bit.ly/3dwBo
More on Tata Tea's "Jaago Re" campaign http://bit.ly/Pi7gG
Tata Ace story, how they have redefined or rather created a new category, http://bit.ly/lKFlI
Kaya Skin Care Clinics Slow and cautious expansionhttp://bit.ly/HRFb7
Hero Honda's "Har Gaon, Har Angan" rural campaign for rural push http://bit.ly/YltwS
RT @futurescape: You might want to have a look at this regard state broadcasters http://bit.ly/4t62Ni
Yum! Restaurants India has aggressive expansion planshttp://bit.ly/3ZGTYm
Retail looking up http://bit.ly/kjPx1
Nestles Spoof ads against Cadburys Pay day adshttp://bit.ly/y6cEV
Media planners focus on individual show than channelshttp://bit.ly/R6Fvn & recent study - doordarshan is most watchedhttp://bit.ly/fFRhd
Tata DoCoMo in bid to 'do the new' campaign http://bit.ly/Xr5v8
HUL cutting down on proms http://bit.ly/s85Sw
i had written on ipill on my blog http://bit.ly/8oGwd & now National Creative Director FCB Ulka also wriote on it http://bit.ly/2UZmb
Bata on the reinvention path http://bit.ly/fMEiR wants to become a serious player in institutional markets
More on the Airtel DTH Ad http://bit.ly/2BAMsy
Paid location services still forms a very small part of VAShttp://bit.ly/4wrJ0
India is still a low cost location for many businesses ,http://bit.ly/2t4wVE
Radio Companies on Social Networking sites http://bit.ly/CUmIu
Samsung Star S5230 becomes fastest to touch 5 million sales in 4 months http://tinyurl.com/mtozff
flavors have come full circle, when chips were launched 10yrs back international flavors were rejected,now we can see them making a comeback
Tried Aliva of Frito-Lays and found it be good but a tad expensive at 12/-
New Blog Post : Emergency Contraceptive Pills , are they being marketed too well??? http://rajeshaithal.blogspo...
Harley Davidson bikes be will be available in India from 2010 onwards, price more than Rs 7 lakhs..
RT@emergingfutures:RCom’s blueprint to drive mobile phone in rural market http://bit.ly/Db607 Yes I also think rural India next battleground
According to Tom Peters Design is..an understanding that all the senses were created equal more on this on his blogposthttp://bit.ly/4hwn3d
Rural Telecom in India, Still a long way to go http://bit.ly/Unf3i
Tata Jago Re Campaign gets into fight against corruptionhttp://bit.ly/z6Mfy
Airtel Digital's campaign - bollywood film style http://bit.ly/4zp32P, do read the comments
Chlorophyll story http://tinyurl.com/kkjvzh
Vodafone rebranding http://tinyurl.com/lwll3b
Godrej No1 Story in India http://tinyurl.com/kmc8lx
New blogpost - Regional brands in Indian markethttp://rajeshaithal.blogspo...
Jaipur foot, Indian ingenuity at it's best, http://www.jaipurfoot.org/
V-Guard Story http://bit.ly/aD4Du
Thums Up and the 20 year old campaign still running and giving results http://bit.ly/16tQsi
Mahindra Scorpio the number one SUV in India, http://bit.ly/7c1DH