Road-side eateries in the shadow of the Mc Donalds and Pizaa Huts

I was observing the presence of the small road-side eateries near a posh mall in Lucknow. The mall is one the older ones in the city and has many eating joints including McDonald s and Pizza Hut, and a few of the traditional eateries. In the by lane just besides the Mall there are series of road side eateries which do good business. The main customers for these road side eateries include the staff of the various retail outlets within the Mall and many visitors to the mall who would like to visit the mall but find the food stuff available inside too costly. You can find quite a few of the them having their tea and snacks in these eateries before or after their visit. As a marketer in spite of the hype which is created on the emergence of the mall culture in the country the question which comes to my mind is what percentage of the population are they catering to? and when would we able to have avenues to cater to the majority of the population of the country.