Saturday, April 4, 2009

Measuring fairness through meters



The fairness cream category has seen a lot of activity not only in for women but also for men's fairness creams. With the entry of many new players into this huge segment, untapped segment ( untapped because it is literally owned by the market leader F&L) one can see some small time innovations coming in...



Garnier White Cream was the first to come up with a meter to measure skin tone, so that one could measure the fairness level before and after use of the cream. Though the idea did not appeal me much when I first saw the ad but now slowly I find it has been adopted by fair and lovely and Vaseline. Copying though raises ethical issues it also indicates that the idea is good enough to be copied.............


The utility of the meter is that it is making fairness more tangible, beacuse typically even if the cream were to work it would happen gradually and the users will not be able to know the impact unless they have something to benchmark against and this is where the fairness meter comes in.

2 comments:

Ankush Samant said...



The fairness cream category has seen a lot of activity not only in for women but also for men's fairness creams. With the entry of many new players into this huge segment, untapped segment ( untapped because it is literally owned by the market leader F&L) one can see some small time innovations coming in...



Garnier White Cream was the first to come up with a meter to measure skin tone, so that one could measure the fairness level before and after use of the cream. Though the idea did not appeal me much when I first saw the ad but now slowly I find it has been adopted by fair and lovely and Vaseline. Copying though raises ethical issues it also indicates that the idea is good enough to be copied.............


The utility of the meter is that it is making fairness more tangible, beacuse typically even if the cream were to work it would happen gradually and the users will not be able to know the impact unless they have something to benchmark against and this is where the fairness meter comes in.

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Shabbir Hussain said...



The fairness cream category has seen a lot of activity not only in for women but also for men's fairness creams. With the entry of many new players into this huge segment, untapped segment ( untapped because it is literally owned by the market leader F&L) one can see some small time innovations coming in...



Garnier White Cream was the first to come up with a meter to measure skin tone, so that one could measure the fairness level before and after use of the cream. Though the idea did not appeal me much when I first saw the ad but now slowly I find it has been adopted by fair and lovely and Vaseline. Copying though raises ethical issues it also indicates that the idea is good enough to be copied.............


The utility of the meter is that it is making fairness more tangible, beacuse typically even if the cream were to work it would happen gradually and the users will not be able to know the impact unless they have something to benchmark against and this is where the fairness meter comes in.

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