Friday, July 3, 2009

Indian Car market morphing ???

Car market in India is going through rapid transformation, though the same can be said about many other sectors of the Indian economy, but then cars tend to attract more attention than others. In the last few months itself we have seen a slew of new launches by manufacturers, and the Indian consumer is spoilt for choice as he has never been before.

I will try to list the number of new cars which have been launched recently , starting with the obvious - Tata Nano which perhaps hogged most of the limelight, but then there were two new ones from Maruti Stable, Ritz and A-Star, and i20 from Hyundai. Honda Jazz and Fiat Grande Punto adding to the list in June. At the super premium end Land Cruiser by Toyota and Land Rover by Tata. One could also add Mahendra Xylo to the list . I personally have never seen these many launches in such a short period of time, so the scene is changing very rapidly, from the era of Ambassadors to Maruti 800 or Alto vs Santro to a more complex world....


One more observation which I have made is the sudden rise in interest among various car manufacturers to come out with alternate fuel (low-cost fuel) versions of various models. The LPG versions of various cars like Santro and Maruti WagonR, 800, spark make sense bu, but now we will soon have the option in premium cars also , like Toyota Corolla, SX4 , Skoda Octavia. Some food for thought on how Indian market differs , in the developed context maybe these would be seen as environment friendly and so on , but here it seen as option to reduce fuel cost.


One can see the various trends and changes in the car industry and obviously this is just the beginning ..............

1 comments:

workhard said...

Car market in India is going through rapid transformation, though the same can be said about many other sectors of the Indian economy, but then cars tend to attract more attention than others. In the last few months itself we have seen a slew of new launches by manufacturers, and the Indian consumer is spoilt for choice as he has never been before.


I will try to list the number of new cars which have been launched recently , starting with the obvious - Tata Nano which perhaps hogged most of the limelight, but then there were two new ones from Maruti Stable, Ritz and A-Star, and i20 from Hyundai. Honda Jazz and Fiat Grande Punto adding to the list in June. At the super premium end Land Cruiser by Toyota and Land Rover by Tata. One could also add Mahendra Xylo to the list . I personally have never seen these many launches in such a short period of time, so the scene is changing very rapidly, from the era of Ambassadors to Maruti 800 or Alto vs Santro to a more complex world....


One more observation which I have made is the sudden rise in interest among various car manufacturers to come out with alternate fuel (low-cost fuel) versions of various models. The LPG versions of various cars like Santro and Maruti WagonR, 800, spark make sense bu, but now we will soon have the option in premium cars also , like Toyota Corolla, SX4 , Skoda Octavia. Some food for thought on how Indian market differs , in the developed context maybe these would be seen as environment friendly and so on , but here it seen as option to reduce fuel cost.


One can see the various trends and changes in the car industry and obviously this is just the beginning ..............

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