Friday, August 14, 2009

Swine Flu, Festival Season and Indian Market

This year's festival season is going to be a tough one for companies which bank on it for a large chunk of their sales . This includes the durable and automobile companies. The festival season starts early with Onam and Ganesha festival in early September. This year there are multitude of factors which are impacting the festive mood of consumers, one obviously is the slowdown and bad monsoons, combined with these two is the latest - Swine Flu . Mumbai and Pune have already seen a drop in restaurant sales and Malls seeing a drop of upto 50% in walk ins and sales. A few cartoons and hoardings which I have seen in the last few days which sort of sums up the mood of the nation,



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