Tuesday, November 30, 2010

Does season influence a marketer's mood?

With the advent of winter in the plains of north India, I was thinking how two of my marketer friends would react to this change,one looks forward to it with a wide smile and other one is looks depressed and is cursing the cold winds which are sweeping the place. Both of them are in the beverages business , but one is with soft drinks and the other one sells tea. The change of season has a different impact on the sales of both the product categories...

There are many other product categories where this shift happens, Air conditioners, you can see the sales guy dusting his stock of room heaters and getting ready to sell, the street vendors also shifting from selling of cucumbers to boiled eggs, the street side cloth shops shifting from cotton to woolen...

But what is interesting to note how the mood of a marketers also gets influenced, if you talk to my soft drinks friend he is all cheerful when the summer is at its worst, it maybe also a reflection of how involve one is in his business, and how far your job influences you..



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