For the last 3-4 years I have stopped enjoying the mangoes during the summer. And I stay in the heart land Dasheri mango in eastern UP. The reason is that the satisfaction I would get from eating mangoes has been going down, because most of them have not ripened naturally. They have been ripened by using chemicals. The same is true with many vegetables that we buy today. Saw the Infibeam.com ad in that context and thought of sharing it,
That is where the issue of opportunity for marketers to capitalize on the dissatisfaction of consumers comes in. A huge market for with the organic and chemical free fruits and vegetables.....
The full circle is the topic for another blog post
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