Saturday, September 13, 2014

Channels Shift

In the early ecom days people said it is traditional channels which will be threatened  the most, it was predicted that they will be replaced by ecom channels.  The utopian world of no intermediaries in between the consumer and the manufacturer.  That was in the early 2000. But the way the market played out in the next 15 years was very different,  first came the burst and then the second life,  and in the second life with a wave of new ecom firms booming the dire predictions for the middle man  are back. But this time it is not just in thin air, the first signs of what could happen in the future can be seen with many firms using only ecom sites to sell their products with no physical  presence. With the Moto Gs and Mi3s being sold only thru flipkart. 

Will it mean the end game of traditional channels, beginning of the end....

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