Monday, October 27, 2014

Can toothbrushes be further Differentiated?

Whenever I have think of tooth brushes, the first image which come to my mind is that of the toothbrush salesman moving from one shop to the other walking with bundles of toothbrushes.....

And feel that all that can be differentiated in a toothbrush has been done, no further ways to make your toothbrush different from the other..

But then time and again I see examples which remind me that a marketer can find ways and means of differentiating and continue doing it

The zigzag bristles, additional tongue cleaner and so on....are the usual ones

The most interesting one which I found was the idea of putting an indicator in Oral-B. It made sense because it helped both the company as well as consumers who would be reminded that it time to change the brush and the company obviously in sales...

The last visit to a large retailer brought to my attention a new offering from Colgate which is also equally interesting , the SlimSoft Charcoal , the website enlists two advantages, first the micro slim-tip bristles help reach deeper between teeth & along the gum-line and second  the charcoal infused bristles remove plaque bacteria.

The other toothbrushes also had something to offer, but this one stood out....

If some much can be done on a simple toothbrush, then the scope and limits are which are set by a manager not a product....

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