Tuesday, November 4, 2014

Forgotten Brands

It must be true for the other markets also, but I find this a little surprising when I see very good brands languishing in neglect in a market where there is a dearth of good brands. I saw one example yesterday in a shop and that triggered this post. The brand which I am talking about is catch, it use to a quite well-known brand a couple of decades back, but now I do not think many people would think of it is a strong brand. 

A more recent example is a brand in apparels - ColorPlus, it again use to a  very strong brand in cotton apparels , but now today I do not see it occupying the mindshare as it use to 10-12 years back.

One of the reasons is that these two brands were bought over by larger player like Raymonds bought Colour Plus, but then rather than leveraging the brands name , it has left to die, maybe some the internal dynamics of the organization would dictate that or the brand gets lost amidst  the numerous brands that the acquirer has.

The list of the forgotten brands is very long, Uncle Chips, Deccan Airways, Kelvinator...

Nokia will also join the list soon, at least in the mobiles....





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