Starting with Catalyst
The story on the relevance of service in enhancing customer retention and building long relationship is a goos read Link
Another article on innovation in India Link
The Business Standard Strategist this week has a couple of very good write-ups
First the main article is on ICICI Prudential Life: No risk, no rewards on how ICICI Prudential has been on the top for the last 7 years, a good detailed analysis on what has gone in to make it a success Link
An article which analyzes trhe change in the ad strategy of the cola majors, from Youngistan to Jashan Mana Le Link
Economic Times Brand Equity
The first article is on how the new age consumer looking for excitement not just brands, the emphasis on creating Buzz in the market place...Link
Another article on in-game advertising link
Wednesday, March 26, 2008
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Starting with Catalyst
The story on the relevance of service in enhancing customer retention and building long relationship is a goos read Link
Another article on innovation in India Link
The Business Standard Strategist this week has a couple of very good write-ups
First the main article is on ICICI Prudential Life: No risk, no rewards on how ICICI Prudential has been on the top for the last 7 years, a good detailed analysis on what has gone in to make it a success Link
An article which analyzes trhe change in the ad strategy of the cola majors, from Youngistan to Jashan Mana Le Link
Economic Times Brand Equity
The first article is on how the new age consumer looking for excitement not just brands, the emphasis on creating Buzz in the market place...Link
Another article on in-game advertising link
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