Interview with D Shivakumar, PepsiCo CEO

Recently had an opportunity to listen to him at a conference and would rate him very high on his understanding of the Indian market. In the conference he spoke more about telecom  market where he has substantial experience.

In this interview he shares his view on the foods business, lots of food for thought....

Rural Marketing Videos

While searching for videos on rural marketing I found this three part video (storyboard) edited by Dalip Sehgal, MD of Godrej Consumer Products limited. The series was shot in Nov 2009 and it includes the interview with Adi Godrej and others of the group who share their insights on rural markets, then a set of interviews with retailers and consumers. Thought it was worth sharing with my readers,

Part One - A reality check in rural markets of Punjab, link
Part Two - Rural Immersion for Top Management at Godrej, link
Part Three - Experiences of Airtel, M&M and Hero Honda, link

Social Media, A Good Video

For most of us who believe in social media the video is a reinforcement , but there are obviously a huge number which still would like to believe it is a fad or a bubble(for more on the debate check out the comments on the video on youtube, comments).

In India we are still a few years behind, so maybe it gives us a glimpse how the future would be ...as has been indicated by the TCS web 2.0 survey...

Saw the video on John Battelle's blog...

Jaipur Block Printing

On our recent trip to Jaipur we had a chance to see the demonstration of block printing in Jaipur - Sangnerie Print.

It is a traditional handmade product and has a huge market in India and abroad. The person here shows how a single

print is done. My search on the net could not find any good websites promoting the handicraft....