A delayed update on what all has come in the print media on happenings in the Indian market,,
Starting with Brand Equity,
This weeks lead story was on the space behind the check out counter of a retailer, which has been empasised by many others, link
And then on the end of Deccan Brand, link
And Idea generation in Indian Ad industry, examples of where many ideas of famous campaigns had come, link
Coke's tie-up with the next bond movie, link
Strategist had a good story on how Max life Insurance is moving beyond the typical campaign of security and life to the concpet of desiring more, a refreshing change, but other insurance comepanies have already been doing that, link
Brand Line of Business Line,
"Rubber Brand" story on brand extensions, link
Harish Bijoor's Column, Link
Other Stories,
Retailer's pulling out of malls, link
Luxury branding , link1, link2
ESPN's $975m deal fro T20, Link
Car Sales for August, link
Indigo Most Preffered LCC, Link
Loyalty does not always mean profitability, link
Nokia and N96 Launch, link
Lenovo and India, Link
FMCG Companies using IT, link
Tuesday, September 16, 2008
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