Economy Slowdown Vs Sucess Stories

Everywhere what one listens to is the stories of the negative impacts of the slowdown, lowered growth projections for the Indian economy, the details of how many companies have put their expansion plans on the back burner and so on....

But then there are some examples of how companies are also managing to fight the slowdown and continue to grow. I thought it would be worthwhile to document these stories too,

First is the story of how Big Bazaar has managed to grow in a market where most of the other players are facing the heat of the slowdown. It is the only retailer which has managed to grow at 25% in India. This continued growth has been attributed to the instincts of Mr Biyani , and his ability to keep himself close to the ground realities. I had an opportunity to listen to him at one of the convocation addresses which he had given, there too his message to the students was that in the real world one has to be very quick to sense, learn and respond to challenges thrown up by a rapidly changing market. He has shown that he practices which he preaches...

The second case is that of Hero Honda , it has recently posted it's best ever performance in its 25-year history. The reasons are a combination of their strategy of sticking to the 100 cc segment while rivals focused on the 100cc plus category and the attention to rural and semi-urban markets, which have not witnessed slowdown as others. For more on the story, link.

And the imminent launch of Nano in the market should also help cheer up the consumers...