While searching for videos on rural marketing I found this three part video (storyboard) edited by Dalip Sehgal, MD of Godrej Consumer Products limited. The series was shot in Nov 2009 and it includes the interview with Adi Godrej and others of the group who share their insights on rural markets, then a set of interviews with retailers and consumers. Thought it was worth sharing with my readers,
Part One - A reality check in rural markets of Punjab, link
Part Two - Rural Immersion for Top Management at Godrej, link
Part Three - Experiences of Airtel, M&M and Hero Honda, link
Sunday, February 28, 2010
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While searching for videos on rural marketing I found this three part video (storyboard) edited by Dalip Sehgal, MD of Godrej Consumer Products limited. The series was shot in Nov 2009 and it includes the interview with Adi Godrej and others of the group who share their insights on rural markets, then a set of interviews with retailers and consumers. Thought it was worth sharing with my readers,
Part One - A reality check in rural markets of Punjab, link
Part Two - Rural Immersion for Top Management at Godrej, link
Part Three - Experiences of Airtel, M&M and Hero Honda, link
While searching for videos on rural marketing I found this three part video (storyboard) edited by Dalip Sehgal, MD of Godrej Consumer Products limited. The series was shot in Nov 2009 and it includes the interview with Adi Godrej and others of the group who share their insights on rural markets, then a set of interviews with retailers and consumers. Thought it was worth sharing with my readers,
Part One - A reality check in rural markets of Punjab, link
Part Two - Rural Immersion for Top Management at Godrej, link
Part Three - Experiences of Airtel, M&M and Hero Honda, link
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