Tuesday, June 2, 2015

Maggi Crisis - Will Marketers Win Again?

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



Posted by Rajesh Aithal at 11:19 PM
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343 comments:

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harshit said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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June 5, 2015 at 2:46:00 AM PDT
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 19, 2015 at 8:36:00 AM PDT
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 8, 2015 at 11:08:00 PM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 2, 2015 at 5:41:00 AM PST
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 7, 2015 at 11:15:00 PM PST
Digital signage automotive said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 17, 2015 at 1:52:00 AM PST
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 23, 2015 at 10:20:00 PM PST
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 23, 2015 at 10:20:00 PM PST
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 14, 2016 at 12:33:00 AM PST
Ayaz Alam said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 23, 2016 at 2:27:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 26, 2016 at 1:05:00 AM PST
Digital Marketing Training said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 29, 2016 at 9:17:00 AM PST
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 15, 2016 at 3:28:00 AM PDT
BADSAH IFRAN said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 15, 2016 at 11:33:00 PM PDT
kapoor said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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April 4, 2016 at 12:42:00 AM PDT
Gennie said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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April 10, 2016 at 6:26:00 AM PDT
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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April 28, 2016 at 2:10:00 AM PDT
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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April 28, 2016 at 2:18:00 AM PDT
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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April 29, 2016 at 5:27:00 AM PDT
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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May 8, 2016 at 10:52:00 PM PDT
emarks said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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August 9, 2016 at 4:08:00 AM PDT
Unknown said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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August 9, 2016 at 4:36:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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August 26, 2016 at 1:56:00 AM PDT
R3 Medical Training said...
This comment has been removed by the author.
August 26, 2016 at 8:08:00 AM PDT
mithun said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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August 26, 2016 at 8:11:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 2, 2016 at 1:04:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 2, 2016 at 1:05:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 13, 2016 at 4:06:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 13, 2016 at 4:07:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 14, 2016 at 3:52:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 14, 2016 at 3:53:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 15, 2016 at 2:13:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 15, 2016 at 2:14:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 28, 2016 at 3:45:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 28, 2016 at 3:46:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 28, 2016 at 3:47:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 28, 2016 at 3:49:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 28, 2016 at 3:51:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 28, 2016 at 3:54:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 29, 2016 at 5:15:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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September 29, 2016 at 5:16:00 AM PDT
Crude Oil Tips India said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 1, 2016 at 2:35:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 6, 2016 at 4:03:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 6, 2016 at 4:06:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 6, 2016 at 4:08:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 6, 2016 at 4:09:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 6, 2016 at 4:10:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 6, 2016 at 4:35:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 6, 2016 at 4:36:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 14, 2016 at 4:36:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 14, 2016 at 4:40:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 14, 2016 at 4:43:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 26, 2016 at 4:27:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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October 26, 2016 at 4:28:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 2, 2016 at 3:51:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 2, 2016 at 3:53:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 2, 2016 at 3:53:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:10:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:10:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:11:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:12:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:13:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:15:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:16:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:22:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:23:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:23:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 4, 2016 at 3:28:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 15, 2016 at 2:44:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 15, 2016 at 2:46:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 3:19:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 3:19:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 3:19:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 3:20:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 3:20:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 3:39:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 8:03:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 8:06:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 8:12:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 8:15:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 16, 2016 at 8:16:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:47:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:48:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:49:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:49:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:51:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:52:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:53:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 17, 2016 at 10:53:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 21, 2016 at 10:43:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 21, 2016 at 10:44:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 21, 2016 at 10:45:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 21, 2016 at 10:45:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 21, 2016 at 10:47:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 21, 2016 at 10:49:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 24, 2016 at 2:53:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 24, 2016 at 2:55:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 24, 2016 at 2:58:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 24, 2016 at 3:00:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 24, 2016 at 3:00:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 24, 2016 at 3:01:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 25, 2016 at 1:10:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 25, 2016 at 1:11:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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November 25, 2016 at 1:12:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 1, 2016 at 1:40:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 1, 2016 at 1:42:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 1, 2016 at 1:42:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 1, 2016 at 2:11:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 1, 2016 at 2:12:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 1, 2016 at 2:13:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 2, 2016 at 2:09:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 2, 2016 at 2:11:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 2, 2016 at 2:11:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 2, 2016 at 2:12:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 2, 2016 at 2:13:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 2, 2016 at 2:14:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 7, 2016 at 3:09:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 7, 2016 at 3:11:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 7, 2016 at 3:13:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 7, 2016 at 3:14:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 7, 2016 at 3:14:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 7, 2016 at 3:15:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 13, 2016 at 3:11:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 15, 2016 at 12:57:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 15, 2016 at 12:58:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 15, 2016 at 1:02:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 15, 2016 at 1:05:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 15, 2016 at 1:05:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 15, 2016 at 1:08:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 21, 2016 at 2:53:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 21, 2016 at 2:53:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 21, 2016 at 2:54:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 21, 2016 at 2:54:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 21, 2016 at 2:58:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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December 21, 2016 at 3:03:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 12:54:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 12:57:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 12:58:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 12:59:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 1:00:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 1:00:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 1:03:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 6, 2017 at 1:04:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 11, 2017 at 8:26:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 11, 2017 at 8:27:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 11, 2017 at 8:27:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 16, 2017 at 11:00:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 16, 2017 at 11:29:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 16, 2017 at 11:31:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 18, 2017 at 1:17:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 18, 2017 at 1:18:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 18, 2017 at 1:19:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 18, 2017 at 1:20:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 19, 2017 at 3:00:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 19, 2017 at 3:01:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 19, 2017 at 3:01:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 19, 2017 at 3:02:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 24, 2017 at 2:45:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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January 24, 2017 at 2:46:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:51:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:52:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:52:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:53:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:54:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:55:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:56:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:57:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 2, 2017 at 11:58:00 PM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 8, 2017 at 2:35:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 8, 2017 at 2:35:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 8, 2017 at 2:37:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 15, 2017 at 3:13:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 15, 2017 at 3:14:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 15, 2017 at 3:15:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 24, 2017 at 2:57:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 24, 2017 at 2:57:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 24, 2017 at 2:58:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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February 24, 2017 at 3:00:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 1, 2017 at 1:23:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 1, 2017 at 1:24:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 2:56:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 2:57:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 2:57:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 2:58:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 2:58:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 2:59:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 3:00:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 3:02:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 2, 2017 at 3:02:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 8, 2017 at 2:04:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 8, 2017 at 2:05:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 8, 2017 at 2:07:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 10, 2017 at 12:06:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 10, 2017 at 12:08:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 10, 2017 at 12:09:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 10, 2017 at 12:10:00 AM PST
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 15, 2017 at 2:49:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 15, 2017 at 2:50:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 21, 2017 at 3:47:00 AM PDT
Anonymous said...

Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged to share my view on the crisis. I have few die-hard fans at home too…

Historically we have seen brands go this kind of challenge, once with the Cadbury's worms issue and the Pesticide Issues with the Colas drinks, and they have recovered fairly well from the crisis, so the same prognosis goes for Maggi too. But yes, a lot needs to be done before the recovery would happen. I am going a little ahead of time, as the worst of the crisis is yet to come, and that would happen over the next couple of months, with more reports coming in and the media having a gala time, debating the issue on the prime time :)

The reasons why I say that Maggi would make a come-back, (though in the process some other brands would be able to gain market-shares which they would have never dreamt earlier) is the loyalty it has developed over the years and the loyal Maggi eaters would eat it anyway, good or bad. The second reason is marketing, they have had very good marketing brains working for the brand and that has been the reason for its success and they would fall back on the same people to help them revive the brand. My guess is that the strategy would already be getting ready in the boardrooms and mid-night oil must have been burnt reading the experience of coke and Cadbury’s..

But interestingly one challenge which I see is winning back the “Mother", though most of the communications have mother at the centre, but she has not been very happy with serving Maggi to her children all along.  I overheard this conversation between a mother and her seven year old daughter, where the child was asking the mother about MSG and the problems with it, and the mother extended it to even pizzas saying that even they were not good. Over the years the typical mother has been grudgingly let the child eat the quota of Maggi without being able to do much, now here she sees a window of opportunity. She will try and use this crisis to wean the child away from Maggi. But my hunch is that the marketers will use more powerful tricks to win both of them back, for the child is the taste and mother the convenience…

I have used the word "Quota" in Maggi consciously, ideally it should be 'rationing' as the child is not allowed to eat Maggi whenever he or she wants....



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March 21, 2017 at 3:47:00 AM PDT
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