Thursday, September 13, 2007

Marketing Books Old & New

I thought I will compile a list of Marketing books which every marketer should read

1. Tipping Point by Michael Gladwell

2. Blink by Michael Gladwell

3. Why We buy by Paco Underhill
4. Call of the Mall by Paco Underhill

5. Selling the Dream By Guy Kawasaki

6. The Wisdom of Crowds by James Surowiecki
7. Made to Stick by Chip Heath and Dan Heath
8. The Anatomy of buzz by Emanel Rosen
9. Origin of Brands by Al Ries and Laura Ries

10. Marketing as Strategy by Nirmalaya Kumar

This my list, readers can add their own favorites



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