An update on the links for the week
Strategist this week is focused on cars with a story on Nano, and an attempt on deciphering Hyundai's strategy in introducing i10.
It also carries Airtel's attempt to create a iconic brand...
British Airways and it strategy for openskies, Link
Coca Colas New Packaging Design, Link
Brand line of Business Line has a very good article on the need for marketers to customize thier products regionally in India , link
And also an update on the latest strategy of Kellogg's in India