Wednesday, October 8, 2008

Gujarat and Nano: Sucessful marketing of state

West Bengal's loss has been Gujarat's gain. This success of Gujarat in bagging the nano project can be seen as a case of successful marketing , marketing of a state as a attractive investment destination.

Personally for me who was in Gujarat for five years it is very apparent why they should be able to do that. The reason quoted in the press is the speed with which the state machinery could work. I can relate this to my personal experience of having dealt with the official machinery in Gujarat. I came from my home state with a learning license and wanted a permanent license. From my past experience with RTO offices I knew the job would not be an easy one. But I was in for a pleasant surprise. I walked into the RTO office in Anand a small town in Gujarat and met with a PRO officer ( I have not seen him in my state, infact it is difficult to meet any one there!!!!)who expedited the process and by the end of the day I had my driving test and the photo-driving license issued. Now this was without the help of any agents or giving any extra money. If this could happen to a normal citizen , I can imagine the response of the official machinery to the Tata project.

Though people like Narendra Modi would like corner all the credit, but I feel due credit should also go to the earlier Chief Ministers and people of the state. Even a person like Dr Kurien who has spent more than 60 years in Gujarat says the people of the state have accepted him more than maybe even his own state people would have (he is basically from Kerala). But what Narendra Modi has succeeded in doing is giving that state the image of being aggressive in attracting investors as was done by people like Chandrababu Naidu and S M Krishna for Andhra and Karnataka some years back.....

Hopefully with all this we should be able to see nano on the streets soon....

2 comments:

VINAY VISHWAS said...

West Bengal's loss has been Gujarat's gain. This success of Gujarat in bagging the nano project can be seen as a case of successful marketing , marketing of a state as a attractive investment destination.


Personally for me who was in Gujarat for five years it is very apparent why they should be able to do that. The reason quoted in the press is the speed with which the state machinery could work. I can relate this to my personal experience of having dealt with the official machinery in Gujarat. I came from my home state with a learning license and wanted a permanent license. From my past experience with RTO offices I knew the job would not be an easy one. But I was in for a pleasant surprise. I walked into the RTO office in Anand a small town in Gujarat and met with a PRO officer ( I have not seen him in my state, infact it is difficult to meet any one there!!!!)who expedited the process and by the end of the day I had my driving test and the photo-driving license issued. Now this was without the help of any agents or giving any extra money. If this could happen to a normal citizen , I can imagine the response of the official machinery to the Tata project.

Though people like Narendra Modi would like corner all the credit, but I feel due credit should also go to the earlier Chief Ministers and people of the state. Even a person like Dr Kurien who has spent more than 60 years in Gujarat says the people of the state have accepted him more than maybe even his own state people would have (he is basically from Kerala). But what Narendra Modi has succeeded in doing is giving that state the image of being aggressive in attracting investors as was done by people like Chandrababu Naidu and S M Krishna for Andhra and Karnataka some years back.....

Hopefully with all this we should be able to see nano on the streets soon....

Stumble Upon ToolbarStumble Upon Toolbar
Rajesh Aithal said...

West Bengal's loss has been Gujarat's gain. This success of Gujarat in bagging the nano project can be seen as a case of successful marketing , marketing of a state as a attractive investment destination.


Personally for me who was in Gujarat for five years it is very apparent why they should be able to do that. The reason quoted in the press is the speed with which the state machinery could work. I can relate this to my personal experience of having dealt with the official machinery in Gujarat. I came from my home state with a learning license and wanted a permanent license. From my past experience with RTO offices I knew the job would not be an easy one. But I was in for a pleasant surprise. I walked into the RTO office in Anand a small town in Gujarat and met with a PRO officer ( I have not seen him in my state, infact it is difficult to meet any one there!!!!)who expedited the process and by the end of the day I had my driving test and the photo-driving license issued. Now this was without the help of any agents or giving any extra money. If this could happen to a normal citizen , I can imagine the response of the official machinery to the Tata project.

Though people like Narendra Modi would like corner all the credit, but I feel due credit should also go to the earlier Chief Ministers and people of the state. Even a person like Dr Kurien who has spent more than 60 years in Gujarat says the people of the state have accepted him more than maybe even his own state people would have (he is basically from Kerala). But what Narendra Modi has succeeded in doing is giving that state the image of being aggressive in attracting investors as was done by people like Chandrababu Naidu and S M Krishna for Andhra and Karnataka some years back.....

Hopefully with all this we should be able to see nano on the streets soon....

Stumble Upon ToolbarStumble Upon Toolbar
 

Free Web Hit Counter
BestBuy.com Coupon Code