Tuesday, March 10, 2009

Tata Magic - Rural Transport Vehicle


Was travelling for the last week so could not update much. Will share some of my travel insights..

I noticed the presence of Tata Magic across the roads in UP, Delhi and Haryana. The vehicle is being marketed as a rural transport vehicle. With a 700 cc engine and a van like design it seems ideal for the passenger tranportation needs in rural India. The vehicle is designed to take 7 passengers, and one who has seen how many more are squezzed knows that the maximum number of people is best left to the imgination of the driver. It seems that Tata would end up using the chassis of its existing Ace ( a huge success) and thus able to optimise on the costs.

Though Tata Magic is not the first to enter this segment, some year back Hindustan Motors came up with a rural transport vehicle called RTV, but it did not succeed much.Today one can seen some of them plying as school vans. But my feeling is that Tata Motors has again hit the right spot in the market going by the number of Magics I have seen on the highways in the country. Obviously the price of around 2.5 lakhs worked in its favor, but will magic follow the footsteps of Ace?

For more details on Magic visit Tata Magic

1 comments:

Anonymous said...


Was travelling for the last week so could not update much. Will share some of my travel insights..

I noticed the presence of Tata Magic across the roads in UP, Delhi and Haryana. The vehicle is being marketed as a rural transport vehicle. With a 700 cc engine and a van like design it seems ideal for the passenger tranportation needs in rural India. The vehicle is designed to take 7 passengers, and one who has seen how many more are squezzed knows that the maximum number of people is best left to the imgination of the driver. It seems that Tata would end up using the chassis of its existing Ace ( a huge success) and thus able to optimise on the costs.

Though Tata Magic is not the first to enter this segment, some year back Hindustan Motors came up with a rural transport vehicle called RTV, but it did not succeed much.Today one can seen some of them plying as school vans. But my feeling is that Tata Motors has again hit the right spot in the market going by the number of Magics I have seen on the highways in the country. Obviously the price of around 2.5 lakhs worked in its favor, but will magic follow the footsteps of Ace?

For more details on Magic visit Tata Magic

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