I was wondering if our shopping habits have changed ? Especially in the context of grocery buying....
If today you were to ask a typical married male the prices of various grocery products my guess is that he would be able to give more accurate answers than a similar profiled person a generation back.
The reasons would be the fact that as many of us shift to buying from organized retail, grocery buying which used to be in the exclusive domain of the lady of the house has also shifted and now has become a sort of joint family activity
This has implication for marketers as till now for many categories communication has been targeted at the house wife, but when the buying habit shifts should the focus of communication also shift??