Friday, October 29, 2010

Road side vending of Tea and Coffee

Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...

People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....

4 comments:

Aashish Sood said...

Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...


People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....

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Ramesh Kodgi said...

Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...


People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....

Stumble Upon ToolbarStumble Upon Toolbar
sanket pande said...

Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...


People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....

Stumble Upon ToolbarStumble Upon Toolbar
Harish said...

Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...


People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....

Stumble Upon ToolbarStumble Upon Toolbar
 

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