People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....
Posts
4 comments:
Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...
People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....
Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...
People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....
Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...
People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....
Yesterday I saw this initiative by Brooke Bond on a busy intersection in the city. The guy was vending hot tea and coffee to people on the move. I spoke to him and had a cup of tea which was very good ...
People have been speaking about redefining your competition; here an organized player not only acknowledges competition from street vendors but also goes down to compete with them. It creates a very good touch point directly with consumers, which could be leveraged to strengthen the brand....
Post a Comment