Marketers across the world are always keen on creating more occasions and opportunities for increasing their sales. They all become occasions when the consumer would spend more, buy new durables or buy gifts .Even in India we can see the impact of that influence in the last few years. One new occasion which have been accepted by many is the Valentines day.
In India one need not actually design new occasions for creating spending opportunity, we are a land of festivals, in some areas of the country people have a festival every forthnight ...... and if the promotions of a marketer actually gels in then it is more accepted by the
consumer. Onnam in Kerala is one of the good examples where this sort of match has been achieved. Markers have started looking at even Raksha Bandhan as one more marketing opportunity..August 15 th is currently being seen as a discounting opportunity.... many retailers organize special sale for three days 15, 16, 17 August. Probably Big Bazaar was one of the first retailers to organize the a special sale during this time , and the special sale was great sucess. Now many other retailers have followed them and also organize special during the occasion....
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