Starting with the stories covered in strategist,
An interview with Bernd Schmitt of the EX Group on how Indian Companies have to move beyond traditional marketing to suceed in the market, link
Update on the dynamics of the Indian mobile market, link and one on the airline industry, link
Godrej Hair Dye market , Link
The difficulty of maintaing low price points , link
Coverage in Brand Equity,
Apple iphone's Launch , Link
MTV India's MD and EVP on the changes in content consumption, link
Jack Trout on differentiation, link
Marketing of Indian Freedom Struggle, link
Impact of Slowdown, link
General Mill's Icecream Brands entry into India, Link
Harish Bijoor in his regular column on Sales offers and many others, link
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