"Made for India" Tag ..2

Continuing on the same theme of my previous post, other companies which have developed products exclusively for Indian markets,

FritoLay's - When it initially introduced it's international range of products and flavors in the Indian market it faced a lot of resistance from consumers. Infact it was Haldrirams which beat it the game very easily and it was not untill they came up with Indian flavors and variants that they could succeed. No guesses on their most successful 'made for India' product - Kurkure . The com

pany developed the product exclusively for Indian markets after studying the snack consumption habits and preferences of consumers.

HUL-This could easily be ranked among the most famous examples of achieving success through this strategy - the sucess of wheel . Though it will not fit into the traditional sense of designing a product for a market because HUL was forced to develop this flanker brand to counter the attack by Nirma. But even then it was a product they developed exclusively for the Indian market and went on to become  a huge success, today the Brand contributes to almost half of the turnover in their laundry business. And it has been extended to other developing markets also.

Gillette - In India Gillette  had to develop a product exclusively for Indian consumers based on usage habits. The fact that many of their twin blades were not doing well in Indian markets made the company think on the possible reasons and they observed that most of us do not use running water while shaving , reason primarily being shortage of water or running water. And when the twin blades were used in mugs it lead to the problems of hair getting stuck in between them, So the company when was developing a exclusive product for Indian market came up with the idea of creating a pushing mechanism which could be used to push the hair out called 'push-clean, anti-clogging'. The product which they developed exclusively for Indian market was Vector Plus, for which they made unpreicdented amount of investment into R&D, product development and marketing. 

I will try to add to this list later as when I remember more examples, but will look forward to addition to it by readers too....