An update on what is happening in the Indian marketplace thru newspapers articles,
Starting with the coverage of Strategist,
The main story was on the analysis of the low cost airlines concept and how in five years the low cost model seems to have come unstuck in India, link
A good write-up on reality and reality plus, link
Brandequity had more than it's usual share of good articles,
Indygenous, a column which used to be fairly regular some time back made a re-entry with the story of the 300 crore Indian brand SpyKar. Gives us a very good insight on how a brand was built from ground on, Link
Talk with william lauder, CEO of $8 Billion premium cosmetic business, link
Then there is also PDAs are struggling to make a come back, link
Business Line Catalyst,
A detailed interview with Nitin Paranjpe, CEO and MD of HUL, where he shares how the company is faring and the growth in urban and rural markets and much more, link
His take on the food portfolio of the company, link and the logic behind the power brand strategy, link
Lessons from wine marketing by Harish Bhat, link
Other news
There has been a lot of coverage on dell in India, the business today story on how the fortunes of the company have been on an upswing in India, link. The economic times also had a few write-ups on the company, link1, link2
Nokia and more emerging market handsets, link
Samsung into mass customization mode in India, link
Mobile marketing and emergence in India, Link
Dabur ties-up with Dhoni, link
Saturday, November 8, 2008
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An update on what is happening in the Indian marketplace thru newspapers articles,
Starting with the coverage of Strategist,
The main story was on the analysis of the low cost airlines concept and how in five years the low cost model seems to have come unstuck in India, link
A good write-up on reality and reality plus, link
Brandequity had more than it's usual share of good articles,
Indygenous, a column which used to be fairly regular some time back made a re-entry with the story of the 300 crore Indian brand SpyKar. Gives us a very good insight on how a brand was built from ground on, Link
Talk with william lauder, CEO of $8 Billion premium cosmetic business, link
Then there is also PDAs are struggling to make a come back, link
Business Line Catalyst,
A detailed interview with Nitin Paranjpe, CEO and MD of HUL, where he shares how the company is faring and the growth in urban and rural markets and much more, link
His take on the food portfolio of the company, link and the logic behind the power brand strategy, link
Lessons from wine marketing by Harish Bhat, link
Other news
There has been a lot of coverage on dell in India, the business today story on how the fortunes of the company have been on an upswing in India, link. The economic times also had a few write-ups on the company, link1, link2
Nokia and more emerging market handsets, link
Samsung into mass customization mode in India, link
Mobile marketing and emergence in India, Link
Dabur ties-up with Dhoni, link
An update on what is happening in the Indian marketplace thru newspapers articles,
Starting with the coverage of Strategist,
The main story was on the analysis of the low cost airlines concept and how in five years the low cost model seems to have come unstuck in India, link
A good write-up on reality and reality plus, link
Brandequity had more than it's usual share of good articles,
Indygenous, a column which used to be fairly regular some time back made a re-entry with the story of the 300 crore Indian brand SpyKar. Gives us a very good insight on how a brand was built from ground on, Link
Talk with william lauder, CEO of $8 Billion premium cosmetic business, link
Then there is also PDAs are struggling to make a come back, link
Business Line Catalyst,
A detailed interview with Nitin Paranjpe, CEO and MD of HUL, where he shares how the company is faring and the growth in urban and rural markets and much more, link
His take on the food portfolio of the company, link and the logic behind the power brand strategy, link
Lessons from wine marketing by Harish Bhat, link
Other news
There has been a lot of coverage on dell in India, the business today story on how the fortunes of the company have been on an upswing in India, link. The economic times also had a few write-ups on the company, link1, link2
Nokia and more emerging market handsets, link
Samsung into mass customization mode in India, link
Mobile marketing and emergence in India, Link
Dabur ties-up with Dhoni, link
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