Brand LIC and how it has grown in the competitive post-lib scenario, link
Brand Building in Recessionary times, link
Bharat Nimran Campaign versus India Shinning, link
Well documented Crossword story, how it has become the largest book retailer in the country and transformed book retail, link
Piyush Pandey on the power of ideas, link
Unilever is planning to feature it's corporate logo in British and Irish consumer ads, this is something which they have been doing in the Asian markets but not there, raises issues of the plus and minus of such an approach, link
Business Standarad, Strategist
Aditya Birla retail and plans for private labels, link
One more new channel which proposes to be different from other, read the Real story, the new channel which would be up by March from Turner-Midtech, link
Counterfeits in FMCG, link
Television viewership data, link
Bajaj focuses back on Scooters, link
Below the line Ads in times of slow down, The use of Dabbawallahs to sell mutual funds, link
Marketing catching up with Bollywood, link
Benefits of slowdown, link
Story of the growth of Club Mahindra, link
Satyam Crisis, link
More consumer choice, more confusion, Indian Retail also going the same way, link
Slowdown and marketing, link
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